Hiring a Social Media Manager can be very sensitive and crucial, But if done right, it can yield business growth, brand stability, and a strong online presence.
First! Let’s set you up with three things you need to have before hiring a social media manager.
- Brand Strategy: Your brand strategy is more than just your logo, and brand visuals put together, Your brand strategy is your business plan, this is a plan that determines how your business presents itself to your audience.
When your brand strategy is designed right it helps your social media manager know the right social media strategy to draw up.
- Marketing Budget & Plan: Clearly stating your marketing objectives & goals, will help you save time and effort, this way you have a budget for marketing plans that you intend to execute and, This will also cut out comparison and confusion, you have a well-planned budget for Influencer marketing, Content Production, and Brand Activation, Remember it’s a social media manager you are hiring, not a marketer you need all these in place before they come onboard.
- Job Description: A clear and concise job description is very important when hiring a social media manager as this will guide them on the realistic task to do and get familiar with and deliver.
Setting up these structures will not only help you have a healthy hiring process, but will help upscale your brand/business as you will be hiring a social media manager that aligns with your brand value and growth in the long run.
What tip would you like to share with us, so we can learn in the comment section?
