YANGA BEAUTY
ABOUT
Renowned Beauty Brand, Yanga Beauty reached out to us on two occasions with the intention to amplify email marketing in November 2022 and Instagram Content Creation & Influencer Outreach for their anticipated Smooth Match Foundation Launch in June 2023.
SERVICES
Email Marketing & Training: As at when joined the team, they struggled with limited information on email marketing, underutilization of customer email data & lacked website integration to increase lead generation. We created extensive email marketing training and strategy for their marketing team, set up email service providers and maximised email marketing.
Instagram Content Creation & Influencer Outreach: We joined the team for the launch of their Smooth Match Foundation, we curated and invited Influencers & UGC Creators in Beauty, Skincare & Fashion industry for the launch event and handled Instagram/TikTok content creation for the event.
RESULTS
- Grasp an understanding of email marketing for the Yanga Beauty team.
- 38% increase in email open rates
- Organized emails and workflow in ESP, Flodesk
- Grew list by 300+ emails through email pop-ups on a website.
- Amplified awareness for launch event
